The major issue with with any brand of trucks is the after sale product support - parts availability, technical assistance response time, service response time, dealer network, trained & knowledgeable service personnel, etc. All the customers wants is to have their lifts up and running in the shortest time available. Response time is the key issue. I have yet to see any brand of lift truck that was perfect (even with the #1 lift truck company in the world) and without any "unique" issues or in need of repairs - warranty or otherwise. Customers just don't want to wait many days to get parts from overseas to fix their units. All the major players in the lift truck world have established product support systems already set up after decades of development. Newcomers have a long row to hoe to catch up to people like Crown, Toyota, Caterpillar/Mitsubishi, Yale/Hyster, Raymond, etc. Anyone can design a lift truck or copy a design and produce it, but it takes time & big money to set up a "support" network that is comparable to those that have been around for decades.

When I joined Mitsubishi in the US in 1984 (strictly importing product from Japan), annual units sales were in the neighborhood of 600 units/year, had a warehouse facility of about 98K sq. ft. - annual sales quickly changed in a short period of time - dealers were in place product back-up was in place parts on shelf in the US w/ fill rates of 90%+ and a warehouse full of new units 600-900 (units from 3 K to 30K capacity - cushion pneumatic & electric) - how did I know that, we, meaning everybody in the company took physical inventory of the parts at least once per year & whole good items at least twice per year, some times more often - yeah that was fun & I like sleeping on a bed of nails too.. In 1986, went to Japan , my first trip & we celebrated the shipment of the 5000 engine powered product shipped to the US - the Saki flowed.....but look at them now. As it has been said "You've Come a Long Way Baby". Just glad to be a part of the growth - hard work & lots of fun.