Lets see a "basic" truck run at max load , full throttle in extreme harsh Texas heat and see how long the thing lasts. You have to spec out the unit to its application reguardless of what brand it is.These extra alarm , bells and whistles are what makes a "basic" unit a functional , low cost of operation unit. Yes there are some operations that all they need are a cheap lift truck but most companies do not like to listen as to why their unit is broke down , not producing revenue. The price/ cost issue is usually moot at this point.