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Cat is not in the forklift business. They are in the getting a royalty for the brand business. Cat does not have any owner ship in MCFA any longer.

Now with that said lot of people think that either Cat or Mitsi will not continue the branding much longer(5 years) either one could not resign the deal

Cat because MCFA low market share and less than great products, only a few CAT heavy dealers left in the mcfa network.

MCFA because they just bought unicarrier, and the CAT brand on forklifts does not command extra money in todays market place. and the partnership with JUNG which is the real premium product in the us market
  • Posted 29 Sep 2015 03:40
  • By hb_1911
  • joined 1 Jul'15 - 11 messages
  • Virginia, United States

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