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Cat is not in the forklift business. They are in the getting a royalty for the brand business. Cat does not have any owner ship in MCFA any longer.

Now with that said lot of people think that either Cat or Mitsi will not continue the branding much longer(5 years) either one could not resign the deal

Cat because MCFA low market share and less than great products, only a few CAT heavy dealers left in the mcfa network.

MCFA because they just bought unicarrier, and the CAT brand on forklifts does not command extra money in todays market place. and the partnership with JUNG which is the real premium product in the us market
  • Posted 29 Sep 2015 03:40
  • By hb_1911
  • joined 1 Jul'15 - 11 messages
  • Virginia, United States

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Fact of the week
According to studies published in the English Journal of Medicine, the impact of daylight savings is revealed by a 24% increase in heart attacks on the Monday following the spring shift forward. When clocks move back in autumn, heart attacks drop by about 21%, suggesting that loss of sleep is an important driver.
Fact of the week
According to studies published in the English Journal of Medicine, the impact of daylight savings is revealed by a 24% increase in heart attacks on the Monday following the spring shift forward. When clocks move back in autumn, heart attacks drop by about 21%, suggesting that loss of sleep is an important driver.
Global Industry News
edition #1258 - 27 November 2025
In this week’s Forkliftaction News , we report on Hyster-Yale laying off staff in the US amid what it describes as “challenging market conditions”... Continue reading
Editorial calendar - planned features
CONSTRUCTION FORKLIFTS
HANDLING GOODS IN THE COLD
LOADING/UNLOADING FREIGHT
BROWNFIELD AUTOMATION
FORKLIFT ATTACHMENTS
BATTERY AFFORDABILITY AND LIFETIME
FORKLIFT SAFETY