These are fair points but Linde have been developing this for some time ,

But how do you answer the question to your customer who says yes i will look at this new truck how different is it to the Hyster / yale , Taylor or kalmar. Then why if Torque is so good why do i have to pay a premium for the smaller hydrostatic trucks why not just sell all torque converter trucks. Linde have always said and in my mind have been correct hydrostatic truck offer better value for money in overall life time cost. But what they are saying to the market with this is OK we can't beat the competitors so we will match them and hope you will buy it. You were right in one point the numbers will be low volume. Linde had seen the big truck sale fall from over 400 in 2007 to under 100 in 2013 now they are hoping to increase with a truck that has the same tech as their competitors but is not really in the Linde image. i think you are going to need a lot of luck trying to convince your customers in fact i think this will damage the Linde brand rather than enhance it. KION would be just better selling every thing now under the KION brand

Linde are now also going to have to contend with the new Konecranes Terex truck in this market who again will look at price


So Ok you have a customer he is looking for two new trucks a 7,000kg and a 12,000 kg truck how do you sell him the new Linde against a Cat, a Hyster/Yale , a kalmar and a Taylor. before you could say how the Linde overall life time cost's will be lower , the more efficiency of the Linde truck , the better safety of the Linde truck all due to the hydrostatic transmission. but you can't say that now because the new 12 ton truck has torque transmission