oh yes, but it is not about good marketing that makes a product.......it is the product itself that makes it a good brand. Look around you, it is not just a name but it is the company supporting you. If you do it right the first time, maintain your forklift very well, follow the do's and don'ts I think everything will work just fine. With regards to the spare parts support and the aftermarket I think it might cost a little higher but the returns are high and the benefits are also high that is lesser downtime more cycle time and A PEACE OF MIND