I think, that the dedicated domain is important. It shows, if you are a serious company, acquainted with the new technologies, ready to invest some money in internet sales channels. Specially, when you are active in high technology (like modern forklifts).
When I am looking for some support concerning high-tech I usually choose the company with the domain.
In my opinion the domain name should be/include the company name. Is your company name Forklift Solutions?
Why biz domain? Why not simply.se or.com? It's definitely cheaper.
When you google for something, you look for the product, very rarely for the company name, or domain.
Just choose some keywords (like forklift sales, Toyota service, forklift parts) and use them to position your company in search engines.