fax, e-mail. is personal? what type of inflection can you hear in the voice of a fax? how can you tell if something is truthful or sarcastic from a fax. how can you tell if the question you may have asked in a fax is even being addressed? it's easy to hide behind a url. an e-mail is devoid of all emotion and intent can be easily misconstrued. service and people make the difference. case in point -----K-mart vs. Wal-Mart. why does wal mart make double digit profits while k-mart falters?