I agree, it does benefit a dealer to be a turn key operation. Most of the customers I have dealt with, desire to have one company handle all their material handling needs. Like you said Crown having an IC truck could hurt their customer base but I also look at it like this, I worked for Toyota for 9yrs. Their sitdown trucks IC or electric were great but their reach and counterbalance truck sucked and that did not hurt their customer base they just dont sell alot of those trucks. I think Crown could get into the same situation, IF their IC truck happens to ***, not saying that it will but if it does, i dont think it will hurt their narrow isle truck sales, But all eyes will be on the new crown ic truck so initially it could be shakey ground. I also think Crown will put a lot of quality in this IC truck since it will be their first one to debut. If you look at the past model or series of any brand, the earlier forklifts were more durable and reliable and built more heavy duty than the later model trucks that are coming out now. With that said I think Crown will put a lot of emphasis on thier first IC truck. We will see.
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