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In China, people use forklifts with abundant spare parts available, you can easily get back up at really low cost as there are so many factories produce the parts you need. So we don't care the consume of the forklift. When Heli get to the American market, everythings is changed. He must meet the high cost of after service, much more than it could afford in China. So finally Heli decide to set up the company and factory in U.S. But the labour in NA waste the advantage of China forklifts, it's failure could be foreseed. Chosing a properly stratagem is important for all of us.

About the forklift, it's not an high-technique products in my footling knowledge. What do you want to equip on them? Nuclear engine? Ferrocarbontitanium? OK, it's just a forklift. We only use them to do material handling. Low cost, reliable performance and long time using age speak louder than any fashion design. That's why many used forklifts are still accepted by market. We Chinese forklift have approached the fisrt, we will make effort to do better for the left two. That's a time problem for a manufacturer as you know.
  • Posted 25 Dec 2007 17:06
  • By fred_w
  • joined 30 Oct'07 - 5 messages
  • Shanghai, China

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Movers & Shakers
Todd J Doxsee Todd J Doxsee
National dealer development manager, Castle Equipment Company
Sales operations, Heli
Chief financial officer, Cyngn
Executive vice president and chief commercial officer, East Penn Manufacturing
Global Industry News
edition #1251 - 9 October 2025
In this week’s Forkliftaction News , hydrogen power is a theme as we report on the US marking its 10th annual National Hydrogen and Fuel Cell Day, an initiative to promote the benefits of the clean energy source... Continue reading
Movers & Shakers
Todd J Doxsee Todd J Doxsee
National dealer development manager, Castle Equipment Company
Sales operations, Heli
Chief financial officer, Cyngn
Executive vice president and chief commercial officer, East Penn Manufacturing