if the operator shuts off the machine after every pallet taken off a truck, or every time he gets in or out of the operators seat, to would not be odd to start a forklift 56 times a shift, where in your car, your mean daily average is 3 starts a day.
there is good reason that OSHA allows you to -properly- park a forklift and leave it running if you are within 8 meters, are able to see the forklift.

make sure you don't have a key switch that allows restart without going all the way to 'off'.