I'm sure that most US forklift dealers know that there has been a trend in the last few years for forklift wholesalers to sell to end users nationwide. They actually are more retail oriented than wholesale, because they start and with a retail price and discount it maybe 10% if they sell it to a dealer.
This is a dangerous threat in our industry because used truck sales are one of the last bastions of profit in out industry.
As we all also now, retail customers can't relate to what a wholesale truck actually is. I spoke to a customer today who asked me why my price was $20,000 when he found a truck from a wholesaler on the internet for $12,000. When we added up what he wasn't getting from the wholesaler, such as minor items like a triple mast and a side shifter, their $12,000 price ballooned to $22,000 and obviously the "wholesale" truck had no warranty. The real problem is that most customers won't let you know what they are comparing your offer to.
I want to see dealers mobilize and expose the "Retail Wholesalers" and commit not to buy from them as long as they sell to end users. It works on the new side of the business. No reputable manufacturers will sell to and end user.
I have a couple of names that I could share but I'll wait to see what kind of responses come back.

"Unless you're in our industry, you know nothing about our industry". It has never been more true.