Well swoop

what i was meaning in what made a perineum brand would be best described as value for money. If you go back to who has been in the market the longest then you have Clark and Yale.

Some marketing guy's will say their product is a premium product so they can charge more for this. An example of this might be European manufactures but these only do well in Europe.Some might say they have uniqueness in design a example of this might be Rushlift and the 45 ton truck they supplied to PD ports not having the generator on the rear ballast weight giving better rear visibility. It could also be a service company who could be at a brake down in under 2 hours.

If a company uses all the same parts as a lot of OEM'S do then if one is a premium product and the other who uses the same products is not then how can this be the case. if there is no real difference. if you were to look at a 16,000kg forklift the majority of OEM's use either a Cummings or Volvo engine most use a ZF transmission so what would make say Kalmar a premium product and Sany not a premium product. They both have the same engine and transmission.


now you could say that Kalmar dealer offers a better service so there fore its a Premium product, but in this case is not the dealer that is offering better value for money in his service and not the manufacture so it's the dealer who is what they like to call premium.