without going into trying to reinvent the wheel here i'd say.....

well....

yeah i'd like to know what is considered premium brands versus non-premium brands too ;o)

this could be interpreted in so many ways it would be hard to decide which is premium and which is not.

What specifically are you aiming this point at? the whole picture in the lift market? or just parts? design interpretations? build infrastructure and design? the whole truck versus parts? all of the above?

my first intial thought when i first saw this was that a 'premium' brand was the brand that has been around the longest with the best reputation, all the copycat brands are just 2nd hand aftermarket types that could be considered 2nd quality compared to the original recipe so to speak ;o)

but everyone has their own interpretation of what this consists of i guess.