Dear Daveilift

I cannot agree with you.
The expression "luxury" applies to the commercial products, not the industrial machines.
Luxury, besides good feeling (maybe) and some prestige (sometimes, maybe) gives you nothing usefull for operation.

For 25 years of activity in forklift bussiness, I never met a "luxury truck". Perhaps some Arab sheiks have some forklifts with the platinium forks and quadro audio in the cabin, but even here it's rather for fun.
Of course, you can put a VW engine into Heli, but still you will have the steering axle, which will fall apart every 6 months.
Premium truck means better materials, better design, longer lifetime, operational savings.
It matters if your engine uses 50 or 80% of its rated power.
It matters if you have to change the filters and oils every 250 hours or 1000 hours.
This requires highest shelf engineering skills, top shelf materials and thousands hours of testing.

One more issue.
Luxury, ex definition, is elite, rare and presumed only for the few who can afford it.
It would be the first time in the economy history (I think) when the luxury stuff (like Linde, Hyster, Jungheinrich or Crown) dominated the market.