i think one big difference will happen when the lawsuits start, and that will be how well this advertiser stands behind their training in court. I know the manufacturers have vetted their training and are willing to stand behind their products in court, which is where the claims of adequacy in training are likely to get heard by a jury who many not even know what a forklift does the day before they are picked to decide if the training was good enough, [that it should have prevented the action where someone got injured or killed]?
How well will this product protect the trainer from claims of negligence in their training? how deep are the pockets, and how much are we/they counting on not being 'the deepest pockets'.