Awards are nice for the dealer but the dealer cannot pay the employees with awards. Here's the deal, when everything is done, whether we want to admit it or not, it is about the money! A successful business who treats their customers and employees fairly does not need awards.

The good employer, will tell his employees "hey great job or Thanks" and will compensate them fairly. Companies that are successful have done one thing consistently, they have met the customers requirements and there is where the trust and loyalty is built. The awards are nice and they make business look good but, most of them are based on what I call "dollar performance" hitting a goal, reaching a sales milestone, what ever. I just don't think they matter that much when a customer is buying a product and wants a partner.