Accolades help a new customer trust an organization. Accolades help larger organizations trust a service company is large enough to handle them and has an active health and safety effort. It is good service that keeps customers. It is high quality people actively participating in good working relationships that keeps customers. It is doing what you say you will do that keeps customers. Accolades are very much like discounted labor rates and parts pricing... it opens the door the first time. Doing the right thing is what keeps the door from being slammed in your face!