I would have a knowlegible Rep. come in and look at your application. What brand and grade (compound) of wheels that you are using and make a recommendation of which compound is best for you. It will vary with lift type, tire/ wheel type, application and even the bearing could cause pre-mature failure. If you are using good grade of load wheel, but cheap bearings, they could be creating extreme heat and causing pre-mature failure. Just an observation.
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