etharp - interesting reply. Particularly in relation to defining the competition as opposed to defining oneself and in your opinion it being a less intelligent method of attempting to equalize a negative for fear of uncertainty & doubt. I think you may have misunderstood in that I make no attempt to "pull them down" and in fact use facts based on truck sales, manufacturing processes and respect for its employees American or other and obviously not sweat shops in China. These processes are used and copied worldwide - heard of TPS, Kaizen, Kanban, JIT, Genchi Genbutsu. Ask any manufacturer about its environmental commitments and policy and you will see Toyota sets the standard. Ask about the economy in Columbus, In. or the fact that 99% of all American market trucks are built in North America, ask about the number of employees employed in the US or the revenue created. There must be good reason why they hold the position of market leader in the US and in fact worldwide. We live with a global economy and I agree 100% with your point about child or slave labour and I'm sure you're not trying to imply that Toyota operate such practices.