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Davelift, Relative to the share of market of the Japanese in the US I offer these comments. In 1980, I was part of group to determine what market presence of the each Japanese lift truck company that was importing to the US market - there activity was not included in the ITA numbers for North America (meaning US & Canada at that time). Collectively, we determined that in the 2 - 9000# (cushion - press on solids and pneumatic tire range, their share was total of 34% with Nissan and Toyota near the top and Mitsubishi (a relatively newcomer to the US at that time) at the bottom. During this time period companies like Allis-Chalmers, Clark, Cat (with their allocation programs) were starting to really struggle and their top dealers started to take on a second line. These dealer discovered these units from Japan were very reliable and high quality and showed very low cost maintenance/repair cost in their rental fleets by comparison to there primary brand, plus they were cheaper and "sales people" could once again make nice sales commissions - a real WIN, WIN, WIN, WIN situation. I joined one of the companies in Houston in 1984 - they made me a deal "I couldn't refuse". Times were fun again and lots of hard work, then along came the Anti-Dumping suit in 1987 (as I recall Toyota penalty was in the neighborhood of 10% and others were approaching 50%. The Japanese companies started assembly & light manufacturing operations in the US in 1988/89 - then some intensified US manufacturing. While this was going on companies like Allis-Chalmers, that once employed 1100 people in US & Canada, died the death of a ragged doll, White Mobilift disappeared, Clark was in a downward spiral and Cat had issues. The Japanese presence became stronger and stronger as they rapidly aligned them selves with even more top flight dealers and became members of the ITA in 1983/84 time period. One might call this period a Perfect Storm for gaining market share presence in North America.
  • Posted 31 Dec 2012 21:39
  • By johnr_j
  • joined 3 Jun'06 - 1,452 messages
  • Georgia, United States
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