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Definitely supporting Edward opinion, please let me add, that (according to my experience as a service company owner) your reconditioned trucks sales success is based upon the trust the customers have in you and your company. This trust is built upon your service quality.

You simply provide the feeling of safety to your customers while maintaining their trucks.

Good service is your strategic advantage.
If you get rid of it - it goes with this advantage.

We sold over 20 trucks this year (not being the sales company, having no salesmen, no marketing dedicated to trucks sales, no trucks stock, etc) only because the customers wanted us to care about their ownship.

In my opinion, the good service is the best marketing issue, and your company may easily multiply the refurbished trucks sales, basing upon your service quality.

Edward is right. Please, consider rather the development of your service, not the liquidation.

Regards
  • Posted 13 Sep 2012 01:35
  • By Karait
  • joined 21 Jun'09 - 355 messages
  • Poland
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Saratoga, United States
Indianapolis, IN, United States
East Syracuse, United States
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Movers & Shakers
Jeannette Walker Jeannette Walker
CEO, MHEDA
President, European Rental Association (ERA)
Chief marketing officer, JLT Mobile Computers
Chief executive officer, East Penn Manufacturing