Report this forum post

Definitely supporting Edward opinion, please let me add, that (according to my experience as a service company owner) your reconditioned trucks sales success is based upon the trust the customers have in you and your company. This trust is built upon your service quality.

You simply provide the feeling of safety to your customers while maintaining their trucks.

Good service is your strategic advantage.
If you get rid of it - it goes with this advantage.

We sold over 20 trucks this year (not being the sales company, having no salesmen, no marketing dedicated to trucks sales, no trucks stock, etc) only because the customers wanted us to care about their ownship.

In my opinion, the good service is the best marketing issue, and your company may easily multiply the refurbished trucks sales, basing upon your service quality.

Edward is right. Please, consider rather the development of your service, not the liquidation.

Regards
  • Posted 13 Sep 2012 01:35
  • By Karait
  • joined 21 Jun'09 - 355 messages
  • Poland
I know your deepest secret fear...
J.M.

This is ONLY to be used to report flooding, spam, advertising and problematic (harassing, abusive or crude) posts.

Indicates mandatory field
Upcoming industry events …
November 4-6, 2025 - Jaarbeurs, Netherlands
November 14, 2025 - Melbourne, Australia
December 10-11, 2025 - Louisville, United States
Fact of the week
The word "robotics" was coined by Russian-born American science-fiction writer Isaac Asimov who first used the word in 1942 in his short story 'Runabout'. He characterised robots as helpful servants and as "a better, cleaner race."
Global Industry News
edition #1254 - 30 October 2025
In this week’s Forkliftaction News - As an industry, our focus is often on key economic indicators such as productivity and profitability, but we all know our sector simply wouldn’t exist without the skilled operators who bring the machinery to life... Continue reading
Upcoming industry events …
November 4-6, 2025 - Jaarbeurs, Netherlands
November 14, 2025 - Melbourne, Australia
December 10-11, 2025 - Louisville, United States
Editorial calendar - planned features
CONSTRUCTION FORKLIFTS
HANDLING GOODS IN THE COLD
LOADING/UNLOADING FREIGHT
BROWNFIELD AUTOMATION
FORKLIFT ATTACHMENTS
BATTERY AFFORDABILITY AND LIFETIME
FORKLIFT SAFETY