bells and whistles are noisy and irritating (a bit of pun here....)

most of my customers hate em especially when it comes to fixing them (when truck is out of warranty) ;o)
they just want the ability to move product without any problems.
I like what edward said about K.I.S.S. (Keep it simple stupid) ;o)

But it is what it is
we are at the mercy of the engineers and whoever decides what the design of the truck is going to be.
welcome to the age of electronics and new innovations, make a small cosmetic change and push it off as something huge and ground breaking... wallah! you have the cutting edge that will crush your competition.....

ehhhh..... NOT ;o)