As far as this business not being like the auto business- I have to disagree. I learned this business from my dad who was once a tech for hyster before going out on his own. He always said that forklfits were about 10 years behind cars (IC forklifts). If you think about it, alternators, electronic ignitions, fuel injection, etc all came about after it was commonplace in cars. Now we even see car engines in forklifts. I know we play a different role & have less numbers of equipment than cars, but we always seem to follow their technology.