Report this forum post

MCFE have only themselves to blame for the shambles they have in the UK.

Originally the strategy was to have the CAT brand targeted at the medium to large customers and the Mitsi brand as a low cost brand targeted at the small customers with typically less than eight trucks.

MCFE had agreed a few years ago to give both brands to FMH in the UK but got cold feet and pulled the plug at the last minute.

MCFE were aware for some time that Briggs were possibly going to distribute Yale, as that was part of the three year agreement with NACCO that allowed Briggs to buy FMH.

MCFE buried there heads in the sand and did nothing about their largest worldwide dealer's (20% of European sales) pending switch to Yale. Now they have a fragmented Mitsi network that is poorly managed by MCFE who have never had a clue when it comes to selling trucks to end users and a CAT brand that seems to have completely lost its way.

Another poor decision from MCFE when they could have joined forces with Jungheinrich in the UK to distribute the CAT brand.

MCFE are in a mess in the UK and don't seem to have anyone in the Netherlands who can sort it out.
  • Posted 7 Nov 2011 01:51
  • By millreef
  • joined 24 May'10 - 63 messages
  • Staffordshire, United Kingdom

This is ONLY to be used to report flooding, spam, advertising and problematic (harassing, abusive or crude) posts.

Indicates mandatory field
Fact of the week
Portugal was the first country to implement a nationwide, automatic electronic toll collection system. This system allows vehicles to pass through toll booths without stopping, significantly improving traffic flow on highways.
Upcoming industry events …
September 4, 2025 - Melbourne, Australia
September 17-18, 2025 - Miami, FL, United States
October 21-23, 2025 - Barcelona, Spain
Upcoming industry events …
September 4, 2025 - Melbourne, Australia
September 17-18, 2025 - Miami, FL, United States
October 21-23, 2025 - Barcelona, Spain
Movers & Shakers
Jan Zuurbier Jan Zuurbier
Global CEO, Swisslog
Board member, UKMHA
Strategic advisor, Roboteon
CEO Americas, Hai Robotics