They did a bit of a blitzkrieg. Flyers were an envelope sized hard card with rental rates and then a who are we and the 24 hr service on the other side.These were mailed out by a service that got the names and companies from people who do that.
They also did bumper stickers with a double entendre message that you wouldn't do today! But a catchy phrase and logo would.Also some radio ads on the morning show.All to establish a presence that looked a lot bigger than it really was.
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