You can look at this two ways, residual values of ex hire machines, which no one wants because they can't look after them will be driven down and the customers who purchase forklifts will be held to ransom because only the manufacturer can work on them.
Which will only play into the hands of the developing Chinese manufactures who can supply simple machines anyone can look after, and boy do they need some looking after, but these will quickly get better.

Or the forklift industry has spent the last 20 years shooting itself in the foot undercutting each other and its about time customers starting paying the correct price for machines and service and customers being held to ransom is a way of doing this. Will there be a place for independents in 10 years time?