Millreef pointed out that price is king, this can't be the case if it was just down to price then every body will just go for the cheaper Chinese made trucks. The top four companies in the world Toyota Linde (Kion) Ect are not the cheapest trucks but yet they still sell quite a bit of equipment most of Linde sales come from Europe. Service play's the most important part of all this and if Briggs can think that they can just put out cheap trucks using financial tricks to make them look good value then in five years time they are going to make huge looses with no service engineers