In 41 years of working in the forklift industry I have had the opportunities first hand experience with several companies both at the manufacturing end & dealership retail end. All my theoretical thinking came from my college (engineering & business degrees) days. During this time I met & worked for a myriad of characters - some were like the north end of a south bound horse others I would do most anything for. I did retire in late 2007 but never worked for Crown but dealt with Crown at the dealership level (factory stores) & with New Bremen management. I will say there were some "unique" individuals & some just regular Joes.
But plain and simple business is business - like in most all companies. or next door neighbors.