If the Mitsi dealers are so good why do they only have 1% of UK market? The Cat brand had around 12% at its peak and even the CAT sub dealers collectively sold a similar number as the Mitsi dealer network.
The mitsi dealers are not good enough to increase sales above their current level.
MCFE policy is to have two brands in the market place, Cat sold to the medium to large customers and Mitsi to the small to medium size customers. Impact will be targeted at the larger user accounts and that is why MCFE are trying to build a National sales team for Impact.