In my opinion forklift manufacturers are short sighted on this whole issue. The idea of using proprietary software and components to protect their dealer base just makes it difficult for service to be provided on their trucks for the user. Not to mention that these parts and systems typically are not justified by their cost. What I think manufacturers of forklifts should do is sell their trucks with lengthy warranties and use that as a mechanism to protect their dealer network. I know we have taken the philosophy of using easy to get common parts, and have an open information policy in regards to technical support on our Big Joe lift trucks. We want our customers to be able to get their forklift up and running easily even if it is years down the line and on to the second or third owner of the equipment.

It would be great if the big manufacturers of forklifts would stop worrying so much about marketshare and ITA numbers all the time and focus on service, support, and profitability for their dealers rather than protectionism and complexity. Modern forklifts have become a commodity and at their core are a tool. I don't see proprietary systems or parts really adding value for anyone, nor making the equipment work any better. Just marketing spin more than anything. At least that is the way I see it.