Bob you have hit the nail right on the head. Many larger companies can't compete with the smaller service companies who will look after a certain customer who again is quite small and will look to purchase or rent just one or two trucks. These customers look to price and want some one local. The next customer are more larger companies some times with national accounts and might have a couple of sites these again look at price but also the service. If a manufacture like Toyota , Junghienrich ,Linde Ect who deal direct look at these customers they have to cheaper. The dealers on the other hand are much more in a harder position as they have to pay more for the truck and in a way have higher cost base. So it's simple maths the dealer network can't possibly survive in today's market. It is also worth noticing that the worlds largest manufactures deal direct. What will be more interesting is whether the manufactures follow the European selling way in other markets. North America has a good dealer network just like the UK 10 - 15 years ago