I have to agree with you cownd, and I might add that "choice of support" would be a big plus too, but as long as Raymond dealers work so hard to keep the information about their product such a proprietary secret, that counts against them, in my humble opinion.
of course I also count it against Crown that they have been so unapologetic about the way their "new" employees are treated in their corporate take over of dealerships and what appears to me to be their desire to control/own each dealership.
I would also note that when this thread started, there was no MCFA/ Jungheinrich support agreements, so I think the arguments about no local support for the Jungheinrich brands no longer hold as much weight as they may have in the past.