Just read that story, it is sad, but it comes down to companies responsibility to make sure that employees are safe, and proper risk assessments are gathered to prevent these accidents happening.
People just dont seem to understand that 6ft of bone and flesh isnt going to stop a couple of tonnes of steel without serious or fatal injuries. We talk alot about irresponsible drivers but we also have to focus on pedestrians also. Pedestrians cant rely on the driver seeing them all the time.
I once did a job at a parts warehouse and was told quite abrasively, if you enter into the path of a forklift or stock runner, everyone downs tools until you leave the warehouse. these drivers were just sick and tired of people of "wandering" off the walkways into paths of equipment.
the positive in this case is the company will now probably review its safety policies and procedures, but it comes at a cost of a life.