While that may be true in the long run it's always cheaper to go with a better quality tire. If you have a great tire that's getting more hours, alot more, than its cheaper competitors in the long run it will add up when you figure in how often you are changing the same tires on the same machine. And when I say buying a better quality tire that may cost more I don't mean by alot. The two are still competitive in price but the one that's higher quality will last longer than the cheaper one. This may not matter to places who don't run their lifts as much as others. But it makes a huge difference to the customer who runs 2-3 shifts per day with the same lifts in a nonstop driving environment than the customer who may only have 1 or 2 lifts and only changes the tires out every other year or so. It's all about the application the tire is being used for. While the two competing tires may turn out the same results for a lift that only runs an hour a day total, the results will be completely different on a lift that runs 15 plus hours a day.