what is going to happen john is customers are going to look at longer term rental by taking a truck over seven or eavan ten years they will reduce their costs. Also fuel efficiency will soon play a big part if you can save 25% on fuel customers will look at this it is now all about being able to save money and keep profits up. The US market will start to follow Europe as many large global companies look to other areas of there businesses to see where savings can be made.
If a lift truck in the US cost $10 per hour to run and one in Europe cost $7.50 to run companies will look at this.With the internet and modern fleet management systems managers in Los angerles can look at the operation in Manchester to compare cost and productivity