Our company is based here in the Philippines (Southeast Asia). Our company is an exclusive distributor of a particular forklift brand from Japan. It had ben discussed in the company to create a subsection on Forklift Rental. This task was assigned to me. Our company is only well experience in dealing with selling brand new units. However, forklift rental is quite a new playground for us. I need you to share your opinion on how I should go about penetrating the rental market in the Philippines. There are quite a few companies here in the Philippines that are doing the same thing. I would like our forklift rental department to be competitive in service, rates and many other things that includes forklift rental. Please advise me on the things I should look out for and the things I should do to penetrate the market. As of the moment, we ned to have a baseline data or opinion for us to know the direction of the rental market that the company will develop. Thanks a lot...