Take your average cost of labor (techs wage plus any benefits i.e. insurance, 401k, uniforms, anything you spend on your employees). Modern relatively good companies are in the 42 to 44 dollar range for cost of labor. A good profit margin on labor is 55 to 65%. So if your company is within these boundaries your labor rate should be approaching 100.00 per hour. This also leaves you room to wheel and deal on any quoted work and still make descent profit in these tough times.