Steve- Don't really disagree with what you said and agree the root of the end users lack of understanding of proper battery care and very few assign a single person the responsibility for this. And when there are more than one person assigned the responsibility - finger pointing becomes popular. It is true many customers abuse the battery or bought a 110 v charger to charge a 1020 amp battery from a "fly by night" of "lean too" type dealer.

But it is also true that very few customers & sales personnel are trained on proper maintenance and charging techniques. I as a lift truck sales person made it my responsibility to 1 train the end users on proper battery charging and maintenance techniques and worked with our battery supplier to set- up a battery/charger PM program. Customers appreciate this rather than remain loyal rather than feel like someone keeps picking their pockets for their "ignorance"

It is also true that sulfation is removed from the plates in the initial phase of the charging cycle through the initial high amp delivery. And battery service companies at a comparatively attractive price can often remove heavy sulfation via process involving "deep" discharging cycling, acid balancing and stuff like that.

Hope you sell a million - but I'm not sold - sorry.