I think MFExpress just wanted to advertise prices to see if any of the dealers in his area would give him a better deal based on price.
I also think most of these prices are close enough that a good salesman could "work with the customer" and the price not be as important as after-sales support.
MFExpress says "I've visited 4 of the main vendors in my area", but did any of their salespeople offer to visit your operation to see just which level of pallett jack you really need? I know for a fact Cat has about 3 to 5 different pallet jack designs based on how the machine is going to be used, with different batteries and controllers and price points.
Differences in battery packages are enough to make the differences in the posted [here] prices.
I also think in Pallet jacks, you very often "get what you pay for", as most dealers can sell you the top of the line tough truck, or a few models that may lift the same weight and drive as fast, but are 'less expensive to purchase' (upfront) units.
I am of the opinion a good eye can usually tell which is the better built unit.
Zarci's "opinions" seem to me to be right out of Toyota's sale literature, and not opinions developed over years of working with all different brands, but his English is excellent.
I am also still of the opinion that the relationship with the local dealer's staff is as important as the name or color of paint on the product, especially when speaking about something where the difference in price is less than the price differences of the optional battery packs, or a troubleshoot controller replacement service call.