All posts on this issue are very true and hit the nail on the head. Your better lift truck companies, IE material handling entities all have one thing in common. Their management have moved up the ranks from bottom and have insight into the industry no college education can give. Its more than numbers, it is understanding the customer needs and supplying that need. Long term customers will provide long term income stream instead of short term ,dissatified
accounts that that spend a lot of cash in the short term then go somewhere else. Keep in mind a lot of customers have the same management mind set as what we deal with. Degreed managers with no common sense are the norm these days. They have no long term visions or goals They will spend time looking at issues that have no bearing on the day to day operations of their operations. Then wonder why everything goes wrong.