I agree with you on the price issue, In parts of Asia price is the main issue but in other markets price is not the main issue.

In North America , Europe and the Middle East the main issue will be sustainability of the product. In the trucking industry in North America they have brought out the Idling law. what you will find will be sustainability in big trucks will be firstly driven by laws on pollution then by customers who want to be seen by shareholders and their customers as sustainable companies, that work with the environment in mind. this is were the future will lie. Sany and other Chinese companies will see this as their opportunity to enter these markets