I've always been a fan of using the best part to do the job, be it OEM or aftermarket. I was told today (of course by an OEM supplier) that their filters were significantly better than an aftermarket filter becasue they were designed for their application (I like and use Baldwin primarily). Has any one seen, heard or experienced this to be true? Am I wrong?

Or is it (as I suspect) a cheap shot at generating more parts business?

All the research I have done in the past and currently would indicate that in reality filters are made by the same few companies, and just rebranded.

Help please.