See NACCO have shown there Utilev brand but don't want to admit its a HC just painted Light Blue. Why not just say yes we have gone to HC for the truck , Who will be next with low cost small truck KION have Baoli and Voltas. Now NACCO have a truck made by HC so who will be next.

Hi Blacksmoking i agree with you Briggs have seemed to have done a good job with Yale and improved the Yale image here in the UK. Hyster have done OK in Big trucks but as the world does not revolve round UK It might be some time before the People at NACCO relies what is happening Boards always seem to be years behind the markets. As for Utilev and even Clark hamech they won't work just as Chuck s has pointed out when have they worked in the past never.

OK industry historians, care to make some comparisons?

Clark GCX/GPX and GCS/GPS vs Fortis and Utilev truck?
Haven't we been down this road before?

HC China and Nacco..... Daewoo/Doosan and Caterpillar Industrial
How'd that turn out?

Finally, can someone ask the emperor with no clothes on at Nacco, where did the Clark market share go? Compare Nacco market share around 1992 to today. Seeing how Clark is very low market share today, who picked up all that Clark market share since 1992? What OEM benefited?

Daveilift I understand your observations however the fact remains the YALE & HYSTER brands have significantly improved their market share particularly in the UK clearly a lot of that is with the Briggs influence, although from what I hear Forkway have gained some significant ground recently I see Warehouse & logistics mag have a large article & congratulations to them for their 50th year in business - They must be doing something right when our industry seems to be full of doom.

I believe the brands will be split as mentioned earlier with the Yale offering the smaller machines up to 16t along with the warehouse range and Hyster concentrating in the ports & large capacity market.

As always we will all talk about and around it for some time to come before the next big shake up!

Well that's the point. that's why they have to split the business into areas. all they are managing to do is to drive down the price. I would not like to think i'm a hyster or yale dealer as you are competing with same equipment and no exclusivity.

With most Hyster and Yale dealers competing against each other with the exact same trucks, customers are in the drivers seat. The dealers are killing each other and there is little or no profit to be made. Those of us that worked for Hyster dealers in the mid 90's could see it coming. It came, it sucked and the rest is history.

It all looks like desperation , What NACCO will do within three to four years will be have Hyster as a big truck brand over 6,000kg or 8,000kg. Yale will be the small truck brand and warehouse trucks
Utilev will to the low cost brand. That's what they should do if they want to still be a major player in the market.

Utiley will only succeed if they move a way from HC because all people will say is it's just a low cost Chinese truck so why not buy a HC. What NACCO could do tho is use there distribution network to help the Chinese to support there trucks. But wants the Chinese have learnt this they will take over and push NACCO out.

I would love to hear a marketing perspective on Hy-Yale, NMHG NACCO selling a Veracitor/Fortis 2.4, 2.2, 2.0 and now a low cost UTILEV offering? Interesting........ 4 engines and 5 transmission offereings??????

The Fortis truck has not been a great success and it is pricey. They spent a fortune bringing this truck to market and they went all-in. They're screwed.

i have seen them in middle east , they also might be looking at south america and eastern europe. It dose seem they are a HC truck will be interesting if they offer them in UK. wonder how that will effect samuk. Be interesting if the extend the brand to some larger trucks , Can't see larger trucks doing that well because of the problems they have had with large trucks so far.That's probably why they are only doing small truck 2,000kg - 3,500kg

What markets will the Utilev be available in?

They are importing Hangcha trucks for South America. http:// www. hcforklift. com
Parts are stocked in Danville ILL.

Seems strange for a couple reasons. They spent all the money on Fortis, and the economy version of the Fortis, now they try this. Also they buy quite a few components for the Fortis from Heli (like the steer axle) so weird they wouldn't just buy from Heli.

Another flavor of the month management move I think. Could you see Toyota pulling something like this.

yes have a look at utilev lift trucks ,utiley.com