Showing items 31 - 35 of 35 results.
Brand loyalty in the UK almost does not exist. The market is 80% rental and the customer wants to pay as little as possible for the use of a forklift for 5 years. The differential in the UK is service quality and the people who supply it. Barloworld and Briggs between them probably have 20,000 forklifts out on rental contracts all of which generate guaranteed parts volumes for the manufacturers. Parts is where the manufacturers make their profit not in the sale of the truck to the dealer.
Ever heard the saying ' sales put the cows in the field and service milk them'. Nacco must think xmas has come early with two such strong dealers in the uk.
Lovely jubbly!!
Watch out Linde!!
Don't think you'll see the Cat Lift Truck name anywhere. One must remember Cat Inc. represents 20% of the MCF joint venture. Plus in the States the Cat dealers get access to the full MCFA product line offerings & the Mitsu dealer a shortened version of it.
Where it makes sense two have two organizations selling teh same type of truck except for paint & decals & some marketing programs is that people still by from people & all though it is whaning there is customer loyalty in the market place - sales people (especially those that lost the order are easily told their "price" is too high. In the long run the manufactuer benefits by added volume. and volume is everything in the manufacturing world & also with low margin sellers tike Wal-Mart per Sam Walton the founder of Wal-Mart.
This could be the end of Barlow with Hyster. with briggs taken over Yale the Hyster brand might be dropped over time.As Barlow deal in Cat construction equipment they might want Cat lift trucks i think though Mitsubishi will concentrate on one brand in the Uk and this might be the end of Cat lift trucks on a global scale and just concentrate on markets where they are strong.It makes no scene to have two trucks the same in today's market
I wonder how barloworld feels about briggs being the new yale dealer considering a yale is more or less a hyster with a different badge
What will happen to the Briggs sub dealers and the current Yale dealers ? Will Briggs cast aside these long term business partners ?
Could CAT pick up the sub dealers and the current Yale dealers to create a new CAT network or will they put they go with something unproven like Impact Handling ?
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