Watling JCB has been appointed as the JCB dealer for the West Midlands areas of Staffordshire, Herefordshire, Warwickshire and Worcestershire after it acquired Midlands JCB.

These areas will continue to be serviced from the existing Midlands JCB depots at Smethwick, Hereford and Stoke-on-Trent.

Watling JCB was founded in 1976 and is a JCB sole franchise for the East Midlands and East Anglia.

Watling JCB managing director Richard Telfer says of the expansion: “It has been my life’s mission to create a business providing world-class customer support while maintaining our core family values. This new development creates an opportunity to bring these industry-leading service levels to a whole new customer base and I really look forward to working closely with our new customers.” 

JCB sales director UK & ROI Gareth Lumsdaine adds the acquisition will strengthen JCB’s dealer network across the UK.