Superior Tire Unveils Next Generation of Wheel Technology

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- 2 Dec 2021 ( #1054 )
3 min read
Warren, PA - Superior Tire & Rubber Corporation proudly announces the launch of the Next Generation line of polyurethane load wheels branded Velocity™. This patent-pending product, redesigned and reengineered, promises to deliver longer work-life by keeping the bearings and polyurethane cooler through its new innovative hub design.

Over the last 12 months, Superior Tire has been in advanced trials at several of the country's largest distribution centers where significant longevity and productivity improvements were reported. "Heat is the enemy for tires and wheels, shortening work life of bearings, tire compounds, and the bonding systems of solid tires," says Joe Peterson, PhD, VP of Engineering & Quality at Superior Tire. "Traditional solid steel wheels don't effectively dissipate the heat generated during use and they cool slowly even after the vehicle stops. The new hubs help manage the thermal energy generated by the tire, creating a better performing wheel." Superior Tire's team of engineers took a common technology found in radiators and computer components and applied it to load wheels, allowing the Velocity™ to limit and maintain a reduced maximum operating temperature thereby prolonging work-life by up to 100% against traditional wheels. They are calling it HeatSink™ technology.

In addition to extending work-life, Velocity™ wheels are approximately 70% lighter than traditional load wheels, not only providing an ergonomic advantage for techs and field staff but also saving in shipping. "The light weight has no effect on carrying capacity - in the case of traditional solid steel wheels, that excess material is just wasted mass", states Dr. Peterson. Superior Tire ran dozens of durability tests and found the Velocity™ wheel can easily support more weight than the bearings can hold. A video of one of these tests can be found here: Velocity™ Compression Test.


As with any industry changing technology, there is one caveat - Velocity™ wheels are currently only available for the most popular 5-inch market sizes for Crown, Raymond, and Hyster-Yale Class-2 equipment. Superior Tire is currently applying this technology to other sizes to fit all makes and models with the goal of 4-inch and 6-inch load wheels mid to late 2022.

"This is truly an exciting time on our industry with the overall growth of the market and fleets/operators demanding longer-lasting equipment. It's the perfect time to bring a Next Generation solution to our dealers and OEM partners," says Jared Steier - VP of Material Handling Sales and Marketing. "The Velocity™ wheel is a perfect tangible example of our slogan - Engineering Revolution."

To learn more about the Velocity wheel, please visit www.SuperiorTire.com/Velocity or call 1.800.289.1456 x300.



SUPERIOR TIRE & RUBBER CORP
Tel: 1.800.289.1456
Web: SuperiorTire.com
Email: send an email



ABOUT SUPERIOR TIRE & RUBBER CORP.
Founded in 1964, Superior Tire & Rubber Corp. is a designer and manufacturer of polyurethane and rubber industrial components for the material handling, construction, agricultural, municipal, and mining industries. All Superior Tire & Rubber Corp.'s product offerings are proudly engineered and produced in the USA on state-of-the-art processing and machining equipment, overseen by quality management systems registered to ISO 9001. Superior Tire & Rubber Corp. also owns multiple patents on many innovative products that have become new industry standards.
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In our feel good story for the week, we report on a donation from Wisconsin-headquartered Big Joe Forklifts to the University of Wisconsin-Madison’s College of Engineering, after discovering the institution was still using one of its 1960s walkie stackers... Continue reading
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In our feel good story for the week, we report on a donation from Wisconsin-headquartered Big Joe Forklifts to the University of Wisconsin-Madison’s College of Engineering, after discovering the institution was still using one of its 1960s walkie stackers... Continue reading
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Thanks to advertising with Forkliftaction, GemOne has experienced a significant enhancement in our online presence. Working with Forkliftaction has enabled us to boost engagement with our targeted audience, resulting in an increase in information requests and downloads of valuable materials from our website. Forkliftaction has consistently delivered outstanding results, helping us to effectively connect with the right audience.

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