Electrics make their mark

Stewart Gosling -
Your Focus
- 14 Jan 2021 ( #1008 )
3 min read
Stewart Gosling
Stewart Gosling
Stewart Gosling of Red Diamond Distribution, UK importer for Mitsubishi Forklift Trucks, is acknowledged for his expert knowledge of forklifts and is a regular member of the jury for the Fork Lift Truck Association Annual Awards for Excellence.
Sales of electric cars have grown exponentially in the past 18 months with a year-on-year increase of 184% in pure-electric registrations noted late last year. At the same time, sales of diesel cars fell by 38%.

That turnaround has been mirrored in the materials handling market with sales of electric counterbalance trucks, for the first time, set to reach near-parity with IC engine models (LPG and diesel) by the end of 2020.

Clearly, environmental awareness and impending changes to legislation on emissions are influencing both the automotive and materials handling markets, but the similarities don't end there.

With intelligent safety systems, and the capability to automatically adjust operating parameters to optimise the performance of each individual operator, a new breed of electric "super trucks" has more in common with high-end cars than conventional forklifts.

But what about cost? As H L Menken said: "When someone says it's not about the money, it's about the money." And it's true that the upfront cost of an IC engine truck is less than its electric equivalent. However, whole-life costs tell a very different story. A 2.5 T electric counterbalance working typical shifts of 6.5 hours a day over a five-year period will deliver average savings of 23% over an LP Gas or diesel equivalent.

And that gap is only likely to widen as manufacturers seek to recoup the costs of developing technically advanced engines that will conform to new Tier 5 standards.

So why, unlike our European counterparts, have we British proved so resistant to change? Well, my guess is that we traditionally take comfort in the perceived grunt of an engine truck - and the convenience of rapid refuelling.

Taking these in reverse order, the introduction of Li-ion has all but eliminated the need to change batteries between shifts. Instead, ultra-fast "opportunity charging" - even during the shortest breaks - keeps the battery replenished. What's more, unlike traditional lead acid equivalents, Li-ion batteries actually thrive on short sharp charge cycles.

So, what about the grunt? Well, that's a myth.

Mitsubishi EDiA electric forklifts feature Li-ion power
Mitsubishi EDiA electric forklifts feature Li-ion power
A new breed of super trucks, typified by the award-winning EDiA range from Mitsubishi Forklift Trucks, will do anything an IC model can do - only better. Equally at home indoors or outside, in sunshine or in rain, they offer unprecedented levels of safety, productivity and power - and do it without harmful emissions and noise.

It's why customers in every sector are switching motive power and are unequivocal in their praise for the new technology.

Take ESP. As the UK's leading independent manufacturer and supplier of disposable tissue products, the company produces 200,000 cases of finished product a month, keeping trucks running through eight-hour shifts, 24 hours a day, lifting hefty reels of paper to heights in excess of 3 m. It's a tough gig, but the EDIA EX more than met the company's challenge to achieve fume-free operations with no compromise on throughput.

Food giant Kellogg's is enjoying a similarly positive experience with a fleet of Li-ion trucks delivering safe, precise handling in the tightest possible spaces across a huge and complex site.

Intuitive handling automatically actually adapts performance characteristics to the driving style and ability of each individual driver. Intelligent curve control calculates the speed, angle and load and delivers the perfect balance of speed and safety to ensure optimum handling when cornering.

With stricter emission regulations coming into effect in 2021, maybe this will be the year that the UK finally puts heads before hearts and goes electric.
Also Read:
A fork(lift) in the road: why the future of “machine vision” is multi-sensory
Murray Cox
2 minute read
A fork(lift) in the road: why the future of “machine vision” is multi-sensory Your Focus - 9 Oct 2025 (#1251) Murray Cox is principal engineer at Speedshield Technologies, where he seamlessly connects cutting-edge research with real-world industrial mobile equipment and applications. Here he looks at why the future of machine vision is multi-sensory.
Enhancing industrial safety: the power of context-aware mobile technology
Tejal Ranjan
2 minute read
Enhancing industrial safety: the power of context-aware mobile technology Your Focus - 18 Sep 2025 (#1248) Tejal Ranjan is the vice president of global marketing at JLT Mobile Computers, a leading provider of rugged computing solutions for demanding industrial environments. Here she looks at screen blanking technology.
When warehouses go dark: protecting connected material handling operations from cyber threats
Ellie Gabel
3 minute read
When warehouses go dark: protecting connected material handling operations from cyber threats Your Focus - 11 Sep 2025 (#1247) Ellie Gabel, a North Carolina-based freelance writer, looks at how to protect your business from cyber security threats which come with connected and smart materials handling equipment company.
For more unique stories and expert insights: read our industry blogs
Blog articles provide perspectives and opinions and therefore may contain inaccurate or incomplete information. Forkliftaction Media accepts no responsibility for errors or omissions. If you feel that significant facts are overlooked, or have a different viewpoint on a topic addressed, we invite you to open a conversation in our Discussion Forums.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
In this week’s Forkliftaction News , we report on the GEP Global Supply Chain Volatility Index which shows Asian supply chains are at their busiest since June 2022 while the US and Europe’s supply chains remain under-utilised. One of the report authors describes the situation as being “as stable as it’s going to get”... Continue reading

PREMIUM business

Zhejiang UN Forklift Co., Ltd
Manufacturer of IC forklifts, electric forklifts and warehouse equipment.
Upcoming industry events …
November 11, 2025 - Sydney, Australia
November 26-27, 2025 - Budapest, Hungary
May 20-22, 2026 - Jakarta, Indonesia

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
In this week’s Forkliftaction News , we report on the GEP Global Supply Chain Volatility Index which shows Asian supply chains are at their busiest since June 2022 while the US and Europe’s supply chains remain under-utilised. One of the report authors describes the situation as being “as stable as it’s going to get”... Continue reading
Editorial calendar - planned features
CONSTRUCTION FORKLIFTS
HANDLING GOODS IN THE COLD
LOADING/UNLOADING FREIGHT
BROWNFIELD AUTOMATION
FORKLIFT ATTACHMENTS
BATTERY AFFORDABILITY AND LIFETIME
FORKLIFT SAFETY
Upcoming industry events …
November 11, 2025 - Sydney, Australia
November 26-27, 2025 - Budapest, Hungary
May 20-22, 2026 - Jakarta, Indonesia
Inside The News
In this week’s Forkliftaction News , we report on the GEP Global Supply Chain Volatility Index which shows Asian supply chains are at their busiest since June 2022 while the US and Europe’s supply chains remain under-utilised. One of the report authors describes the situation as being “as stable as it’s going to get”... Continue reading

PREMIUM business

Zhejiang UN Forklift Co., Ltd
Manufacturer of IC forklifts, electric forklifts and warehouse equipment.