Sela Logistics automates with Caja

News Story
- 19 Nov 2020 ( #1001 ) - Ashdod, Israel
1 min read
Caja Robotics develops and installs robots and software for logistics warehouses
Caja Robotics develops and installs robots and software for logistics warehouses
Israel-based Caja Robotics, which develops and installs unique robots and software for logistics warehouses, will install its technology in a logistics centre operated by Sela Logistics.

Sela is a leading supplier of general logistics solutions and one of the top players in the logistics field in Israel, serving clients which include Nike, Adidas, Levi's, Diesel and Hugo Boss.

"As a company striving to lead and innovate in our field, we welcome the commencement of cooperation with Caja Robotics, which offers a flexible, advanced and uniquely suitable solution for our clients, enabling us to continue to provide the best service possible," says Johnatan Grinbaum, CEO of Sela Logistics.

Caja's robotic solution was selected by Sela Logistics to be implemented within a multi-staged automatisation process at its logistics centres. In the initial stage, a fleet of dozens of robots will be incorporated, while at later stages, operations will be expanded to include additional Sela Logistics activities.

"Over the past few years, the field of logistics has experienced major growth, due to the ever-increasing participation of new populations in the world of online purchases. This process has led companies that manage the chain of supply to search constantly for solutions that support their suitability to this new, developing world," says Ilan Cohen, CEO of Caja Robotics. "We are pleased that a leading company in the field has chosen to substantially integrate automatisation and robotics processes, and we view them as strategic partners.

"It is already clear that as the years go by, giant warehouses and logistics centres will not be able to rely solely on logistics workers, and there will be a need to integrate robots and smart systems in logistics processes. We anticipate that the recent increase in logistics activities will boost interest in the products the company develops."
CeMAT Asia - a showcase of automation, music and movement
CeMAT Asia - a showcase of automation, music and movement 6 Nov 2025 - Shanghai, China - 3 min read
Product briefs
Product briefs 23 Oct 2025 - 1 min read
Fortna automates Johannesburg distribution centre
Fortna automates Johannesburg distribution centre 2 Oct 2025 - Atlanta, GA, United States - 1 min read
Previously about:
LogiMAT review: automatic response News Story - 9 Jun 2022 - Stuttgart, Germany - 9 min read
Do you have materials handling news? Submit your news here

“The connection we have built with Forkliftaction has led directly to customer growth and long-term benefits for us. We look forward to continuing the relationship for years to come...”
- Samuel Silva, Chief Operations Officer, GemOne

Read the full testimonial & more industry messages ♥ here.

To learn what we can do for your marketing [download our latest MEDIA KIT]

Words of support …

I know I can count on them. They give valuable suggestions on the campaign planning, and to publish content is as easy as abc, as they take care of the material layout and check links. This is a great support.

Annalisa Castellini, Marketing Manager

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

“The connection we have built with Forkliftaction has led directly to customer growth and long-term benefits for us. We look forward to continuing the relationship for years to come...”
- Samuel Silva, Chief Operations Officer, GemOne

Read the full testimonial & more industry messages ♥ here.

To learn what we can do for your marketing [download our latest MEDIA KIT]

PREMIUM business

MAXAM Tire, Inc.
Simplify your productivity with MAXAM's range of performance material handling tires, designed with the latest EcoPoint3 technology.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

“The connection we have built with Forkliftaction has led directly to customer growth and long-term benefits for us. We look forward to continuing the relationship for years to come...”
- Samuel Silva, Chief Operations Officer, GemOne

Read the full testimonial & more industry messages ♥ here.

To learn what we can do for your marketing [download our latest MEDIA KIT]

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET