'Forkliftaction.com is proud to be involved with CeMAT and share CeMAT's vision for a global dialogue to inform, connect and involve the materials handling industry and its supporters. Forkliftaction.com entertains a community of professionals in a digital format, it is a place to meet, communicate and transfer news, information and ideas. We all know that times are changing and very rapidly. Business is different now. Who can deny it? Pressures are different. Market pressures have demanded a rethinking of priorities, workloads and reduced the number of people to do an ever increasing load of tasks. Buyers are different. Loyalty is not to be found in many quarters.
Many realise that doing the same thing over and over and expecting a different result is, as Einstein speculated "the definition of insanity".
The internet has impacted the material handling industry in many ways...
Forklift purchases used to happen like this: Client called 3 or 4 vendors and made appointments to survey their needs make recommendations, then sales people presented proposals.
Now, clients/prospects tell dealers what they need and want a quote right away without setting foot on the premises.
Companies used to offer products. Businesses would look at them and exclaim "This is close enough, Yes! We'll work with that".
Now, businesses say "we want this now, and we want it done this way".
Today, manufacturers must listen to their customers and make it happen, by seeking out active, cutting edge businesses, and then moving fast to secure the deal.
The internet is the information expeditor...It is essential not just to get your company out there in cyberspace, but to know how to use online advertising to your best advantage.Realising that we cannot keep doing things the same way, many of us seek new ways to increase our reach.
Forkliftaction.com gives you the support you need to achieve your best results - consider these points...
With Forkliftaction.com you get:
Readership Stats- Forkliftaction has +52,000 members (and an estimated readership of +190,000);
- 39% of these are forklift owners and fleet managers (the end users);
- 38% are forklift dealers;
- 19% are manufacturers of forklifts and related products;
- 4% are trainers, financial companies, consultants, associations etc...
- Every week app. 125 new subscriptions
Forkliftaction's audience is global:- North America: 41%
- Europe: 27%
- Australasia: 15%
- Asia and Midlle East: 12%
- South America: 3%
- Africa 2%
Forkliftaction.com is the ideal partner to help you target the right audience with a clear message. Whether your products are the right solution for fleet managers, forklift owners, forklift dealers or manufacturers ... Forkliftaction's audience offers a perfect match.
With an estimated readership of +190,000 the Forkliftaction.com News is highly respected, keeping readers up-to-date with new technology, corporate moves, mergers, acquisitions and other market reports. Each week boardroom members from across the globe access the latest independent industry news within;
- many thousands of end-user factories and warehouses;
- some 360 different forklift brand manufacturing plants and many hundreds of component manufacturers;
- thousands of dealerships who have entrée into factories and warehouses.
The web portal
www.forkliftaction.com offers comprehensive information and resources helping the business professional in their work with forklifts.
That is why every month app. 70,000 people find the website through search engines. And that is why the website serves over 4.5 million web pages during +300,000 monthly visits (+12,000,000 server hits)...and we're recording growing traffic, month after month.
With the economy in the shape it is, it is wise to consider alternative ways to market /sell equipment and services without the cost of having more "feet on the ground". Forkliftaction provides you with one online place to strengthen your business links and to develop your markets.
'Talk to us at CeMat 2011 - Hall 25, Stand G09 - about how we can support your vision.'Contact us before the show to set up a meeting with one of the team (Ann, Rodger, Daren, Bill and Patrick)'
Forkliftaction.com is the official media partner of the wider CeMAT Network.