One third of Australian consumers exposed to an online ad are able to recall that ad when asked, according to new research from Nielsen Online.

And 41% of people can link the correct brand to an un-branded ad.

Last week Nielsen Online released its online ad effectiveness benchmarks, based on research with 100,000 Australian respondents.

Intention to purchase or use products or services, brand sentiment and awareness increase significantly following exposure to an online ad campaign.

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